Here in Charleston, my favorite pizza place is Domino's. Sure i like the local joints as much as the last guy, but for a chain, Domino's has my heart. We all know that Domino's has recently has a "turnaround" campaign in response to the negative comments they received from customers.
According to their documentary on the website www.pizzaturnaround.com, they've almost reached 9,000 franchises worldwide. But they've also had their lows. With comment coming in on the web about Domino's saying things like "crust seems a bit lacking...pizza was cardboard...mass produced, boring, bland pizza...processed cheese!!...microwave pizza is far superior..."
They decided it was time to make a change. So they went on a journey, to reevaluate all of their ingredients and change what was needed. Domino's turned to the people and took every negative comment and used it as a tool to change things. Since this whole campaign has started it has turned into more than just a pizza restoration, but a Domino's restoration. They've made sure all of their products are attune to customer's needs. I've noticed a difference too, which is usually why my friends and I choose Domino's.
Watch the documentary here! :
Sources: www.pizzaturnaround.com and
http://www.youtube.com/watch?v=AH5R56jILag&feature=player_embedded
